Sancal updates its brand image…
Timed to coincide with the International Day of Happiness, Sancal launches a joyful addition to its well-known wordmark. Click on the following image to view a video that the firm’s put together especially for today. For sure, you will find at least one thing that will make you happy 😉
Called the Symbol of Happiness, the new icon’s simple geometry communicates the marque’s key values of humanism, rationalism, emotiveness, adaptability and fun.
Rejecting traditional rules that most brands use to regulate the use of a logo, Sancal actively encourages you to play with theirs. Give the icon a wig, horns, glasses, fangs, tie… You could even turn it into a shield against villains!
Sancal believes that design provides a route to happiness with its ability to resolve problems, identify and satisfy necessities, impassion, break moulds, unite people and tell stories. It is, then, the tool we use to add value to our existence.
But, why now?
In these tense geopolitical times, Sancal believes that there’s nothing more provocative than a smile. The company wants to share the profound feeling of wellbeing its gains from its work. After all, happiness is something that gives life meaning.